Mission & Values
Our vision is to
continually expand and improve our software products and mentoring
services to enrich, inspire and invigorate product development and
marketing teams, enabling them to more successfully compete in a
highly dynamic global economy.
We will increasingly enhance the collaboration of cross-functional
product development and marketing teams to greatly increase their
ability to meet customer needs, thereby implementing more successful
Our customers will be our dynamic and collaborative partners in the
quest to continually refine and enhance our products and services.
This will result in creative "outside-the-box" thinking continuously
expanding the borders of innovation and collaborative processes.
We value a spirit of pro-active problem solving, including a spirit
of resourcefulness that embraces
change - the entrepreneurial spirit.
Our products and our corporate culture are both built on the
principle of facilitated collaboration. We see collaboration as more
than just a communication style - it is a state of mind and a way of
Working smarter, not harder guides us. Solid, fresh, energetic
thinking results from a work/life balance. We believe in drawing
from many personal resources: recreational, social, spiritual and
We believe that personal integrity impacts corporate integrity, and
that pure creativity is born out of integrity. Being people of
integrity will best serve our business purpose as well as our
Whether the decision-making process is primarily intuitive or
analytical, it is imperative that each person be encouraged and
empowered to make reasoned decisions. We can manage (mentor, guide,
encourage) decisions, but it's extremely difficult to manage and
Much of a person's life is spent at work. Life lived with integrity
(wholeness) includes a spirit of playfulness and the ability to
laugh at ourselves and with each other. We believe that a sense of
humor (as an attitude) will make our products more real and alive,
and therefore will make them more beneficial to our customers.
The founders believe in servant-leadership, both of us serving a
Power greater than we, and each of us serving the other. We believe
the principal and attitude of servant leadership serves us well in
meeting the needs of our customers.
is to be the acknowledged leader in our market space by proven
performance in three categories:
1. Develop collaborative software solutions designed to improve the
new product development (NPD) and new product introduction (NPI, or
compelling facilitation, mentoring and training services focused on
a community of the best, most innovative marketing thinkers:
organize that community into a forum - out of which will flow rich
content for continual Eden knowledge development.